Recommended reading

 

Public relations

Toxic Sludge is Good for You!: 
Lies, Damn Lies & the Public Relations Industry
John Stauber, Mark Dowie, Sheldon Rampton
Common Courage Press, January 1995

Public Relations Ethics
Philip Seib and Kathy Fitzpatrick
Harcourt Brace & Company, January 1994

The Cluetrain Manifesto: The End of Business as Usual
Rick Lane, Christopher Locke, Doc Searls, David Weinberger
Persus Books, February 2000

 

Investor relations

Selling Your Story to Wall Street: The Art & Science of Investor Relations
Michael A. Rosenbaum
Irwin Professional Publishing, January 1994