PR tipsFor nearly five years, Hoggan has authored hundreds of public relations tips that appeared weekly on the front page of the business section of The Vancouver Sun. These helpful tips have been met with great public enthusiasm and support among business executives, small business owners and PR professionals alike. We encourage you to peruse the database and put the tips to work for your business. Tip of the day:Tip 7 - Test the planOnce you have identified your risks, assembled a team, assessed your reputation and corporate culture, and struck a crisis communications plan, it’s important to test the plan and the team. Set-up a mock crisis and challenge your team to deal with it in real time. Imagine a fire: can you quickly access employee information if you need to contact family members? Imagine a front page story announces your CFO is suspected of insider-trading: how would your company react? A real-time test is essential to develop your team’s skills and to identify weaknesses in the plan.
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