Our Books
In the age of cynicism, this is a refreshing book of PR tips, tactics and strategies for earning customer trust, employee loyalty, and goodwill among all those who are important to your business.
In the current climate of mistrust people are not just tired of cute advertising and glib PR spin; they are openly hostile. People have grown disillusioned and distrustful—and if people don’t trust you, it is very difficult for them to hear what you are saying.
You can’t buy credibility or invent it overnight. You have to earn it. You have to establish your reputation carefully and over time.
In Do the Right Thing, Jim Hoggan has boiled down the best lessons of an award-winning career into 21 readable and practical tips on how to make yourself understood in a noisy and confusing world, and especially how to gain and maintain public trust.
Written by James Hoggan along with Richard Littlemore, Climate Cover-Up was published and released worldwide in the Fall of 2010 as part of our award-winning DeSmogBlog in-house project.
Film producer and actor Leonardo DiCpario said of Climate Cover-Up that, “This book explains how the propaganda generated by self-interest groups has purposely created confusion about climate change. It’s an imperative read for a successful future.”
UK Gaurdian columnist and author George Monbiot wrote, “Climate Cover-Up, the fascinating, funny and beautifully-written new book by James Hoggan and Richard Littlemore.”
Originally published on Huffington Post on Dec 7, 2011
On Thursday Dec. 1, Globe and Mail columnist Margaret Wente declared herself a defender of scientific integrity by calling upon the scientific community to replace the “rhetoric” of climate change with open, honest debate.
Despair and anger are contributing to a feeling that people have no power to stop the destructive forces behind climate change, but the feeling can be reversed through personal hope and inner peace