Written by Kevin Grandia
Did your mom ever warn you to "watch out what you wish for, because you might just get it"?
If she did, she was unknowingly a social media marketing genius, because your mom's warning speaks to a big issue that I see time and time again. To see it in action go to the homepage of Digg.com right now, click on any of the stories in the "popular" section and see what happens. When I did, a couple of the stories kicked back and error code or a "this server has timed out" message.
The reas0n these webpages are not going to the story is because being on the front page of Digg.com and many of the other social media news sites, blogs and forums can send a crushing amount of traffic in a very short amount of time. Here's what that can look like, I took this from a recent traffic spike we had on one of the sites we manage, EnergyBoom. com when a story went on the homepage of Reddit.com:
If we were not prepared, that spike (sending about 100 pageviews a second at one point) would have completely crashed our servers and all that work that had gone into writing a compelling story would have been a complete waste of time. [+]