Case Studies

Hoggan has been providing strategic public relations advice for close to 25 years and we are proud to share our stories of how we have helped businesses, non-profits and purpose-built campaigns succeed.

Please feel free to contact us if you would like more information about these projects, or are interested in working with us on your own initiative.

 


 

AIR NEW ZEALAND

Air New Zealand is the leading airline for flights between Canada and New Zealand. Hoggan & Associates proudly facilitates their ongoing social media campaigns as well as contests. Air New Zealand continually connects with communities through contests, involvement in Vancouver Pride and Whistler Winter Pride, and more.

 


 

A&W

A&W wished to raise awareness for their fundraising efforts for the Multiple Sclerosis Society. Hoggan & Associates was delighted to work with A&W to pair their already popular event “Cruisin the Dub” with their fundraising to gain momentum and bring awareness to the MS Society. A&W was able to raise over $500,000 for the MS Society and gain much deserved media attention to A&W. Hoggan continues to work with A&W on various projects.

 


 

SUSTAINABILITY RESEARCH INITIATIVE

Shared Values, Canadians and Sustainability

Environmental strategic communications has long been a Hoggan specialty, and the agency has spent the last few years expanding its expertise, participating in almost $2 million worth of research on public understanding and attitudes toward sustainability, and on the most effective way to communicate on issues like climate change.

 


 

SEA-TO-SKY IMPROVEMENT PROJECT

Challenge:
The Sea-to-Sky highway from Vancouver to Whistler was undergoing a major improvement project and renovation. The project team wanted to inform the public about the proposed changes and garner feedback.

Read more on our Sea-to-Sky Improvement Project Case Study here.

 


 

QLT INC.

Vancouver-based QLT Inc. is one of Canada’s leading biotechnology companies, a status to which Hoggan is proud to have made a 15-year contribution. Raising awareness and building good will among key audiences in Canada and the U.S., we designed and implemented a proactive media relations program to reach QLT shareholders directly and through North American business, financial and consumer media.  We started by conducting research on investor, analyst and media attitudes and knowledge.

Then we helped QLT develop messages and positions that resonated with key stakeholders. We also developed media stories to reach shareholders, potential patients and partner companies through outlets such as Businessweek, CBC, CNN, CNBC, CNN-fn, Dateline (NBC), The Economist, Fortune, The Globe and Mail, Investor’s Business Daily, Life, Maclean’s, The National Post, The New York Times, Newsweek, Time, US News & World Report.

 


 

DESMOGBLOG.COM

Founded in 2005 by James Hoggan and John Lefebvre, DeSmogBlog.com is a public advocacy project dedicated to taking a hard look at the impact of public relations on the issue of climate change. Aggressive and unflinching, the DeSmogBlog was named one of the Top 50 Eco-Blogs in 2008 by the Times of London.

Although a non-profit pursuit unconnected to our client work, DeSmogBlog has given the Hoggan team cutting-edge experience using social media to influence audiences and effect change. DeSmogBlog.com also received a “Leadership in Communications Award” by the Canadian Public Relations Society’s Vancouver Chapter.

DeSmogBlog articles and stories are routinely highlighted in the world’s most popular news blogs: New York Times DotEarth, Huffington Post, Daily Kos, ThinkProgress and Treehugger and its team has established itself as a source of solid research and reliable information for the mainstream media in North America and around the world. Its scoops have been picked up by the New York Times, the UK Guardian, the BBC, the Globe and Mail, the CBC and Associated Press, to name just a few. In its capacity as a research expert on global warming misinformation, it often assists major media including ABC News, PBS, Associated Press, BBC World Service and the New York Times, in developing global warming story ideas and content.

 


 

ANORMED INC.

Challenge:
Boston based Genzyme Corporation sent Hoggan’s longtime client, AnorMED Inc. an unsolicited take-over bid. 

Solution:
Hoggan worked with AnorMED’s chairs and directors to develop a comprehensive-yet-agile communications plan that would anticipate various potential strategies and outcomes with media relations and direct communications with shareholders.  It took 82 days of negotiations for AnorMED Inc and Genzyme to reach an agreement, all of which, Hoggan supported AnorMED and acted as consultant and facilitator to the negotiations. 

Read more on our AnorMED Case Study here.

 


 

TCKTCKTCK

Challenge:
The Global Campaign for Climate Action created TckTckTck, a multi-million dollar worldwide campaign that brought together some of the most prominent members of civil society to collectively call for a fair, ambitious and binding treaty on climate change at the 2009 United Nations Climate Change Conference held in Copenhagen, Denmark. TckTckTck needed their message to reach a broader audience, encapsulating members from all over the world.

Read more on our TckTckTck Case Study here. 

 


 

BC HYDRO'S INVENT THE FUTURE YOUTH VIDEO CONTEST

Challenge:

BC Hydro was looking to increase the visibility and participation of young people aged 13 to 24 in their annual Invent the Future online video and essay contest.

Read more on our BC Hydro Invent the Future Case Study here.

 


 

BUSINESS OBJECTS (now SAP Canada) 

Business Objects is a global leader in business intelligence software and, as such, it faces fierce competition – in selling its products and in keeping its employees. Hoggan has helped Business Objects to attract and retain top talent and to tell the story of its exciting and innovative Software as a Service (SaaS) solution. We have developed and implemented strategic communications to raise Business Objects’ profile using media relations and speaker placements – giving rise to a steady stream of media articles about Business Objects’ leadership, progressive workplace culture and philanthropic success.

 


 

WEST COAST ENVIRONMENTAL LAW

Challenge:
West Coast Environmental Law is a relatively small organization that had an information-heavy, out-of-date website that no longer served the needs of the organization. The WCEL team was familiar with social media and search engine optimization, but did not have the in-house expertise to tailor an online marketing program that matched their staffing and resource levels.

Read more on our West Coast Environmental Law Case Study here.

 


 

AMEC

AMEC, one of the world’s largest engineering consulting firms, was concerned about a lack of awareness among target audiences for the scope of its services and economic contribution in the province of British Columbia. Hoggan jumped in with a host of communications strategies that increased the awareness – among politicians, opinion leaders, the business and financial sectors and targeted media - of AMEC’s economic contribution and global experience. More than just another global engineering giant, AMEC is now valued as the largest engineering consulting firm – in B.C.

 


 

A&W CRUISIN' FOR A CAUSE

Challenge:
A&W wished to raise awareness for their fundraising efforts for the Multiple Sclerosis Society.

Read more on our A&W Crusin' for a Cause Case Study here.

 


 

MACDONALD DETTWILER & ASSOCIATES

In less than a decade, MacDonald Dettwiler & Associates (MDA) has transitioned from a traditional systems company to a diversified information services company, all the while generating record revenues and earnings, capitalizing on synergies and laying the groundwork for continued growth. Hoggan has helped MDA’s corporate communications team on a media relations program, developing concise messages and presenting a compelling story to convey who MDA is today. Hoggan has also helped introduce MDA to key Canadian business media, building interest and relationships.

 


 

VOTEFORENVIRONMENT.CA

During the 2008 Canadian federal election, Hoggan co-founded a national, bilingual online project called Vote For Environment (now known as Project Democracy), giving all Canadians up-to-the-minute analysis of environmental issues and policies nationally and in their own specific riding. Credited with swinging the vote in several key ridings, Vote For Environment was nominated for a World Summit Award, an international award recognizing the world’s best e-Content and innovative ICT applications.

In the four-and-half weeks that the Vote For Environment ran, it garnered:

1. 580,693 unique visitors to the website
2. 3.2 million pageviews
3. 4,200 newsletter subsciribers
4. 5,360 online mentions
5. Interviews and mentions in almost every major traditional print, radio and television media outlet in the country