PR Tip #21: Be Brief and Well-Rehearsed

Everyone appreciates brevity; no one ever complains if you take less time than you are given. Audiences also like a bit of polish - the clarify and familiarity you can only achieve if you are well prepared.

Practice.

Run through your presentation alone and, then again, with someone whose feedback you trust.

See if you can make your points in less time.

Some people find it helps to write out their whole presentation, even if they ultimately use a bullet-point reminder sheet. A prepared text helps you organize your thoughts and will prevent you rambling on unnecessarily.

This is part of an ongoing series of practical public relations tips taken from Jim Hoggan’s book, Do the Right Thing: PR tips for a skeptical public.

See all the tips Jim has posted so far on this page here: Jim Hoggan’s PR Tips Series.