Hoggan PR Tip #23: Keep Step with Time

When releasing news, it's important to think about timing - to make sure that information and spokespeople are available when reporters need them, well before deadline.

This becomes complicated on national stories when you're dealing with media in different time zones.

For example, while it's tempting to give local reporters priority access for interviews, that could cost you coverage if you let West Coast media go first - causing Eastern reporters to blow their deadlines.

So, make a national plan, and if you have to, give priority to those whose timelines are tightest.

This is part of an ongoing series of practical public relations tips taken from Jim Hoggan’s book, Do the Right Thing: PR tips for a skeptical public.

See all the tips Jim has posted so far on this page here: Jim Hoggan’s PR Tips Series.