Hoggan PR Tip #22: Choose Hope, Not Hype

Good leaders inspire hope, not panic.

If you try to motivate your audience by fear or by threat, that audience will turn off.

This applies in all business settings, but it's especially applicable when urging action on the environment. Bleak future scenarios engender paralysis. It's also bad strategy to shame people - to embarrass them with their own contradictions.

If you point out that what people do doesn't align with what they say, they are more likely to change their attitude than their actions.

People want and need encouragement.

This is part of an ongoing series of practical public relations tips taken from Jim Hoggan’s book, Do the Right Thing: PR tips for a skeptical public.

See all the tips Jim has posted so far on this page here: Jim Hoggan’s PR Tips Series.