Sustainability Research

For information on our results from the 2011 Sustainability Research Initiative
contact Nancy McHarg at nmcharg@hoggan.com

Environmental strategic communications has long been a Hoggan specialty. Over the past few years, the agency has expanded its expertise, participating in almost $2 million worth of research on public understanding and attitudes toward sustainability, to help us understand the most effective way to communicate on issues like climate change.

Survey of the general population

Between April and June of 2009, Hoggan surveyed more than 4,300 Canadians for their views on social, environmental, and economic sustainability. The findings—accurate to within 3 percentage points at 90 percent confidence—offer insight into the Canadian public's attitudes on a range of environmental issues such as climate change, and other aspects of sustainability.

Highlights from those results are available here: Shared Values, Canadians & Sustainability - survey of the general population

Survey of the thought leaders

A similar survey of 1,000 thought leaders was also conducted. The findings—also accurate to within 3 percentage points at 90 percent confidence—offer insight into the perspectives of those who lead in the worlds of business, academia, government, NGOs, and media.

Highlights from those results are available here: Shared Values, Canadians & Sustainability - survey of thought leaders
 

Detailed tables and comprehensive analysis of both 2009 surveys are available. For information on the results from our 2011 sustainability research please contact 

Nancy McHarg.

The findings from Hoggan and Associates 2006 Sustainability research are available here: